A local beer maker promotes their beer by making me an ambassador. I promise to bring some of the beer to all of my races and share with friends and strangers. Ultrarunners are a great avenue to market at due to the level of beer consumption. I think it's a primary ingredient in all successful racing plans. I'm sure that we can conjure up some scientific studies proving the recovery benefits and social "coolness" factor. I'll even wear a hat.
You get a cheap marketing avenue, and I get a case or two of free beer every month.
Front range brewers, make it happen.
3 comments:
My buddy is an amateur triathlete, and a Thai guy...and is sponsored by Singha beer. It's his only sponsor and they treat him pretty well!
There is also a microbrewery on the east coast that sponsors many of the trail/ultra races in New Jersey.
SO, there you have it brewers, this guy knows what he's talking about...give him some beer and a hat!
YES! Plus, I'm awesome at drinking beer.
Wow, you got skills, man.
I bet Ska Brewing would be up for that. But, they might invite you to Durango every once in a while... not sure if you're up for that ;)
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